The
Brand

ICLA

www.icla.org.au

The
Order

Write an emotive piece of content for a Facebook ad to connect with people suffering from suicidal thoughts.

This style of writing is one of the hardest to craft, as it needs to build trust and show empathy, without triggering the reader.

I enjoy every opportunity I get to write in this space. Mental health is an issue that needs to be spoken about more.

The
Goods

Stacey Fulton discusses collective feelings of isolation and helpnessness as a result of covid in this copywriting piece for the SPARC Cottage.
A sample of a piece called "Feeling Stuck" written by copywriter Stacey Fulton for SPARC Cottage.
Copywriter Stacey Fulton drives home the importance of consent in sexual assault awareness piece.

The
Love

Image of Chantal Bronkhorst of Katberg sharing her excitement after engaging non-boring copywriter, Stacey Fulton.

Chantal Bronkhorst

Chief Exploring Lioness, Katberg Tech and Digital (client agency)

We couldn’t be happier with Stacey’s work and would recommend her to anyone! (Well, almost anyone. If you want to be boring with average results – stay clear. Please).
Her writing is versatile – it doesn’t have to be “funny”. For example, she writes for my clients in the mental health space. The tone of voice required for these brands is not humorous at all, it’s very much about connecting with the customer on an emotional level.