Finding the perfect website copywriter shouldn’t be hard, I mean…

you need words,
and I talk too much

I’d say that’s a match made in Tinder heaven,
wouldn’t you agree?

Words sell. We all know that. But not just any words.

Words that capture your reader by their piercing blue eyeballs, hold their gaze, and seduce them.

Words that make your readers’ fingers tremble till they surrender to their desires and swipe right.

Words that help you and your reader take the next step in your relationship. 

Second base, if you will.

I may not have moves like Jagger, but I do have words with swagger.

Question is, how quickly do you want to get to second base with your perfect match?

Your perfect match is ready to meet someone just like you…

so where are you?

Just like a first date, first impressions count. In a digital world of noise and distraction, you wanna make sure your first impression is as catchy as a Tinder bio. Otherwise, your perfect match is gonna keep scrolling until they find a better option – someone with snappy words and a killer profile pic. #competition

Here’s the truth: connecting with a person through writing can be difficult. Especially via a website. Do you know you have mere seconds to hook your reader before they bounce off to another site? Seconds. And there’s so much to say…so many details. But then, you don’t wanna overshare and scare your reader – coz you’re risking being friend-zoned, or worse, never-speak-to-again-zoned. Ouch.

And I mean, where do you start? Sometimes that blinking cursor can be intimidating AF. We’ve all heard of writer’s block; a blinking cursor is equivalent to turning up to a blind date in yesterday’s underwear, hairy-legged, and completely unprepared for the evening. It’s nerve-wracking and not really a turn on.

“We couldn’t be happier with Stacey’s work and would recommend her to anyone! (Well, almost anyone. If you want to be boring with average results – stay clear. Please).”

Chantal Bronkhorst

Chief Exploring Lioness, Katberg Tech & Digital

Take your relationship from
casual to committed

minus the time-wasting-no-string-flings

What if you could avoid the pre-date stress of that blinking cursor, and forget about copywriting for your website? Instead giving you time to preen your luscious locks (or your product) for that first date? 

What if someone could write about your product or service in a way that had your readers falling head over heels with your brand, swiping right, and choosing you?

What if your copywriting not only attracted your perfect match, but also protected you from being catfished by repelling the tyre kickers and price hagglers?

It can. We can make it happen together. But not like an item – I’ll be the sidelining wingman. Don’t worry, you won’t have to put a ring on it.

It’s time for your milkshake words to bring all the boys (and girls) to the yard.

Not your average website copywriting experience

Experience is everything, you and I both know that.

I also know a thing or two about being a good (writing) wingman. 

It’s about sitting in your reader’s shoes; truly understanding their wants and needs.

Now, I’m not a therapist – but I am an empathetic soul, which kinda feels the same some days.

My secret copywriting passion potion also contains a splash of love witchery and witty writing. That’s it. 

100% free of preservatives, additives, and fake stuff that makes you feel good when you buy it, and terrible 2.47 minutes later.

I take your awesomeness, my wordnerdiness, and boil it all up into copywriting that sells – and most importantly, sounds like you.

Then I wrap all the words up in a sexified bow, so you can take them out to market and have all those perfect matches swiping right for yours truly…you. 

Sound good? 

“If you are looking for a copywriter that is not only an engaging, adaptable and easy-to-work-with wordsmith but also a sharp-as-a-tack strategist who knows all about making the most of funnels, conversions and all that overwhelming stuff – then look no further! You’re right where you should be as Stacey is the BOMB!”

Debbie O’Connor

Founder of White River Design, CEO at The Creative Fringe, brand strategist and keynote speaker

Here’s what it looks like to work with me: 

You slide into my DMs with the deets – or simply fill out my quick questionnaire here

I get excited about your vision and come back to you with package and pricing options

You pick a package, we meet on Zoom; I bring the Tim Tams, you bring the brand guidance

I deliver the goods…every tantalising, non-vanilla word. I’ll even have Google swiping right

You offer constructive criticism or tear my words to pieces. I’ll make it right every time

We wrap your words up in a provocative bow – you sell all your goods to your perfect match

Nice website words are enticing, BUT

the perfect website words bring ROI

We all know ROI comes with investment.

picture of Stacey Fulton who is a freelance copywriter in Sydney

Hi, I’m Stacey – a freelance copywriter based in Albury

I’m the writer of witty words round here. I keep ‘em short, sharp, smart, and full of spunk. I craft them for folk who want their brand to stand out in this noisy world. I’m also an alliteration addict. Can you tell?

When I’m not scribbling my random thoughts on any scrap of paper I can find, I’m a mum to many, a wife to a first response emergency officer, a foster carer, a volunteer, and the owner of three family businesses. 

I believe a well written story is the best way to cut through sales sleaze and get straight to the heart, be it through humour or tears (or a bit of both).

Story showcases the values of the storyteller, and gives us an insight into their persona like nothing else can. This either draws a reader in, or pushes them away – either way it helps the reader decide if you’re the scotch finger to their latte.

With story, the conversation becomes more about entertainment, and less about selling. But sales happen. Lots of sales. Because your client is involved in a genuine conversation, about a genuine solution to a genuine problem. 

Which incidentally ends in you making bank, and your ideal client’s problem solved. Everyone wins.

Truth is, you need to sell your amazing product or service, and a website is the perfect place to do it.
You can try with vanilla copywriting, but it’s a hard no in Christian Grey’s book – and mine too.
Your reader wants copywriting with personality, spunk, and kink.
They want you to articulate their guilty pleasures – without making them feel guilty.

I can deliver that, and some.

Clients who chose me as their ride-or-die

well, a few...I'm not exactly monogamous

ICLA Logo Client of Sydney copywriter
eFriend Logo Client of Sydney copywriter
Brand Magic Logo Client of Sydney copywriter
LEC Logo Client of Sydney copywriter
Being Logo Client of Sydney copywriter
Katberg Logo Client of Sydney copywriter
Total Aesthetics Logo Client of Sydney copywriter
Phoenix Health and Fitness Logo Client of Sydney copywriter
Being Logo Client of Sydney copywriter
Katberg Logo Client of Sydney copywriter
Katberg Logo Client of Sydney copywriter
Phoenix Health and Fitness Logo Client of Sydney copywriter

“Stacey is incredible! We absolutely love her wit and way with words. She just knows how to add the perfect amount of personality in her copywriting that speaks to our clients and from their point of view.

She is thorough and prompt and we recommend her highly! You won’t be disappointed.”

Russel Francis

Managing Director, Red Velvet Entertainment

 It’s time to decide:

browsing or buying?

Still on the fence?

Thinking of saving me in the ‘maybe later’ folder?
Wanna jump on a Zoom call, get lost in my *tired-from-too-many-kids* green eyes, and see if we would be the perfect match?

“Stacey: the Queen of killer copy that engages AND converts. Power punch! Stacey understands the importance of knowing your audience, working together to reach an end goal, and has a natural ability to nail the brief every.single.time! Her witty and easy-going approach to work (and life) makes the process exciting and painless. I am constantly intrigued as to how Stacey will approach the next piece of content and she never disappoints. Anyone that can make me consider taking up hula-hooping or constantly make me spray choccy milk out of my nose takes the cake. What else could you ask for in a copywriting sidekick?!”

Lisa Millstead


 place your (non-vanilla) word order here:

Want Witty Words Written?

enter your deets here and I’ll get back to you in the crack of a Red Room whip