How Can You Stand Out
In A Sea of Sameness?

Find your zing, Take The Brand Archetypes Quiz

Hey there, daredevil. Let’s get real.
That mask you’re wearing? That trying-to-fit-in-with-the-crowd vibe?
It’s a damn snoozefest.
Sure, it might feel like a comfy old sweater, but babe, you weren’t born to be a wallflower.
It’s time for you to stand out. Ditch the status quo. Make some noise.

It’s time for you to embark on a journey of self-discovery with my Brand Archetypes Quiz.
First, I have just one question…

Who are you? No really, who the hell are you?

If you don’t know, how can you expect your potential customer to know?

What would happen if your business took a steamy selfie?

Imagine gazing into the (metaphorical) fiery eyes of your business, minus the mask – real, raw, and ready to raise some hell.

What would you see?

An entertainer?

Is your business reflection the life of the party, bringing laughter and joy to everything it creates? Does it give customers a sense of belonging, making people feel warm and welcome with quick wit and humour?

A ruler?

Is your business reflection that of a role model and thought leader, creating a world of order and stability? Does it pride itself on its ability to deliver a sophisticated, professional product to your customers?


A hot mess?

Is your business reflection of a pubescent teen experiencing 28 emotions? All. At. Once.

No judgement here, I get it. Problem is your customers don’t. In fact, it confuses them. So they swipe left (aka they don’t buy from you).

Here’s the truth

To consistently attract your perfect person,
you need to be consistent.

Let’s talk branding

What’s the very thing that distinguishes your business from the rest? Your brand’s personality.
Your brand personality isn’t just your logo – it’s your zing, your core values, your dance-in-the-rain uniqueness.
It’s the steamy selfie; what your perfect person experiences when in your presence.

Branding isn’t what you do that makes hearts race; it’s how you do it.

(and it’s the all-encompassing key to creating a ride-or-die customer)

Understanding Brand Archetypes

Based on the wisdom of Jungian psychology, think of Brand Archetypes as psychology giving branding a steamy wink. It’s the secret edge, the quiet, unassuming point of difference that takes your ride-or-die’s breath away and leaves them wondering why they’re so magnetised to you…why they can no longer see any other option for their problem.

Carl Jung, the renowned Swiss psychiatrist and psychoanalyst, is the legend behind the 12 Brand Archetypes. From his research, iconic brands like Coca-Cola, Nintendo Wii, and Dove have embraced their brand archetypes, tapping into the collective unconscious of their ride-or-dies, creating loyal brand advocates – while also creating profits. Lots of profits.

Successful brands are embracing brand archetypes

Sliding into buyers’ subconsciouses, making purchasing decisions feel less risqué

The 12 Archetypes

Let’s get one thing straight, the Jungian Archetypes aren’t just archetypes; they’re personalities. Characters that get under the skin of buyers and make them feel all the feelz.

Without further ado, it’s time to introduce the titillating twelve of the branding world!

The Hero, Ruler, Explorer, Creator, Seducer, Caregiver, Sage, Rebel, Magician, Entertainer, and Innocent — each personality type with unique characteristics, strengths, and weaknesses.

Curious what your brand personality might be?

Note: being boring is already taken by your competitors, it’s time for a different approach.
I’ve done the heavy lifting for you and found some non-boring options.

The Innocent

The Explorer

The Entertainer

The Creator

The Hero

The Magician

The Caregiver

The Ruler

The Seducer

The Sage

The Rebel

The Neighbour

To be remarkable, you have to leave a mark.

(cos leaving a mark isn’t just for hickeys)

Question is, what do you want your mark to be?


  • Knowing the brand attributes for your business personality; your own branding playbook per se
  • Understanding your brand’s point of difference, so you can stand out in the sea of sameness and make a true connection with your audience
  • Attracting your perfect people, the raving brand advocates who go on to recommend you to their entire circle

You can. Right Now. From the comfort of your cushy chair. 




…*cue the bongos*…

The Brand Archetype Quiz

This interactive quiz will take you on a branding journey like no other. Developed by Brand Magic (using the works of Carl Jung), this simple (yet fun) word association quiz will help you identify your unique brand personality. You’ll dive deep, flirt with self-discovery, explore core identities, and unlock hidden potential.

Finally, you can uncover the answer to the question I know you’ve been asking since first creating your business: will your empire grow to be a sparkling unicorn or a knight in shining armour?

Ready to find out?

How to take The Brand Archetype Test

sign up
you can play anytime

answer a series of carefully crafted questions

the branding fairies do their magical calculations

uncover your
brand personality

make consistent brand decisions that result in sales

All of this for only $39 (USD)

Hey, I’m Stacey

Friend, I’ve been in your shoes (metaphorically speaking).

Man, I wore those no-frills, no-personality, standard-issue shoes for too many years.

See, I thought I had to wear the same shoes as everyone else to you know…fit in. 

Until the day I tossed those uncomfortable shoes in the Salvo’s bin and donned some foot attire that matched my personality, and most importantly, felt comfortable..

Was I scared of what people might say? Kinda.

But, you wanna know what happened? I attracted clients that found my style refreshing and real. 

Like a true rebel, I chose boots, coz they matched my ripped jeans and Metallica shirt.

I’m curious…what would your choice be?

Just to be clear: I’m not actually talking about your shoes. I’m talking about your personality. The one you let shine through your business. Your brand personality.

“Stacey: the Queen of killer copy that engages AND converts. Power punch! Stacey understands the importance of knowing your audience, working together to reach an end goal, and has a natural ability to nail the brief every.single.time!”

Lisa Millstead

- Corekshuns -

“If you are looking for a copywriter that is not only an engaging, adaptable and easy-to-work-with wordsmith but also a sharp-as-a-tack strategist who knows all about making the most of funnels, conversions and all that overwhelming stuff – then look no further! 

Debbie O'Connor

- White River Design -

“We couldn’t be happier with Stacey’s work and would recommend her to anyone! (Well, almost anyone. If you want to be boring with average results – stay clear. Please).


- Katberg Tech & Digital -

Brand Archetype Quiz

Your key to creating ride-or-die customers

only $39 (USD)

Ready to discover your brand personality?