Christian Grey Wouldn’t Settle For Vanilla,
Neither Should Your Reader

Caveat: discovery calls aren’t conducted in my Red Room (sorry).

Let’s turn down the lights and make copywriting magic together (virtually),
in my not-so-sexy office, located in Albury, Australia.

Your next copywriting project should have
all your reader’s senses trembling with
anticipation and pleasure

Ever wonder how your clients choose?

you should

I know a little secret about you: I know you can be a smidge self-indulgent.
I mean, you have needs, right?
You can get what you want, when you want it – on demand.
Just like a Netflix original series.

But how do you choose when you have a smorgasbord of enticing options.

I’d guesstimate 87.8% of your decision attributes to words.
Words cut through noise, create connection, and compel you to take action.
Spoiler alert: action taking words are never vanilla.

Truth is, you want need more.
You need connection before commitment.

So do your readers.

Let’s get your readers fan-crushing

on YOU

Here’s what I want for your reader: I want them to feel like they’re sitting on their favourite comfy couch, beverage in hand, with your words streaming through their mind like their favourite Netflix series. 

I want them to binge until, before they know it, they have a fan crush on you comparable to that of Jason Momoa, minus the muscles. Unless of course you have muscles, in which case, I recommend your design element includes ample graphics as well. #justsayin

Now you’ve hooked ’em,

it’s time for the home run

Good copywriting takes your reader on a journey of exploration. It has them sitting on the edge of their seat, anticipating a…(dare I say it), climax.

By the time your binge-reading prospect pushes the “buy now” button, they’ll know the foundations of your brand.

Who you are, what you stand for, how you do what you do, and what makes you the only person for them.

Really, it’s just a matter of settling the finer details… like perhaps, the credit card details.

Have you been trying to work out your brand’s personality
since the day Steve Jobs created Apple?

You know what they say:

Apple doesn’t sell apples. *



Apple think differently – they’re creative.

These personality traits are no accident. It’s brand personality 101.


Although, can you imagine if Apple did sell apples? Fans would line up for days in the blistering heat and freezing rain, to get their chapped hands on the first crisp fruit of the season. Banana growers would advertise their once prized delectable-yellow-gold at 1/10 of the price, only to be ignored due to the alluring effect of Apple’s premium apples. Scalpers would lurk in every Facebook group, waiting in anticipation to make a profit on their shiny white boxes.


No lip service here, which is a good thing

coz I’m a bad kisser

It’s fair to say the last couple of years were harder to persevere than Season 1 of Tiger King. But it taught us all a valuable lesson: you need a marketing machine. A machine purpose-built to help your brand shine through any disastrous fog, and connect with the people who need you and your product.

Not gonna lie, I didn’t kick every goal I set for the past couple of years. Instead, I slowed down to help people – lots of them. Like many, I was unable to help people in person, so I focused on marketing virtually from my office in Albury. My copywriting skills helped bridge the gap. They can help you do the same.

Wanna know how I fell face-first, Fat Amy-style into business?

You don’t need to be screaming to the masses.
You just need the right message delivered to the right person.

I can help.

Clients who chose me as their ride-or-die

well, a few...I'm not exactly monogamous

Their words, not mine

we're switching roles momentarily

“I recently engaged Stacey Fulton to review content for the Chamber’s new website. I chose her because after our initial meeting, I felt confident that we shared a common language. She was able to craft our messaging in a way that was both professional yet personal and most importantly fun… an element often lost in business. I found working with Stacey to be delightful, as she was well-organised and delivered exactly what I needed when she said she would. I would highly recommend engaging her services."

Stacey Randell

Chamber Engagement Manager, Penrith Chamber of Commerce

Stacey: the Queen of killer copy that engages AND converts. Power punch! Stacey understands the importance of knowing your audience, working together to reach an end goal, and has a natural ability to nail the brief every.single.time! Her witty and easy-going approach to work (and life) makes the process exciting and painless. I am constantly intrigued as to how Stacey will approach the next piece of content and she never disappoints. Anyone that can make me consider taking up hula-hooping or constantly make me spray choccy milk out of my nose takes the cake. What else could you ask for in a copywriting sidekick?!

Lisa Millstead

Founder, Corekshuns

If you are looking for a copywriter that is not only an engaging, adaptable and easy-to-work-with wordsmith but also a sharp-as-a-tack strategist who knows all about making the most of funnels, conversions and all that overwhelming stuff – then look no further! You’re right where you should be as Stacey is the BOMB!

Debbie O'Connor

Founder of White River Design, CEO at The Creative Fringe, brand strategist and keynote speaker

We couldn’t be happier with Stacey’s work and would recommend her to anyone! (Well, almost anyone. If you want to be boring with average results – stay clear. Please).

Her writing is versatile – it doesn’t have to be “funny”. For example, she writes for my clients in the mental health space. The tone of voice required for these brands is not humorous at all, it’s very much about connecting with the customer on an emotional level.

Chantal Bronkhorst

Chief Exploring Lioness, Katberg Tech & Digital

Stacey is incredible! We absolutely love her wit and way with words. She just knows how to add the perfect amount of personality in her copywriting that speaks to our clients and from their point of view.

She is thorough and prompt and we recommend her highly! You won’t be disappointed.

Russel Francis

Managing Director, Velvet Rope Entertainment

Stacey, I’ve momentarily stepped away from the depths of the geeky-pothole mud pool to read your amazing copy! You’re honestly genius! Absolutely friggin love it!

Lundi Fourie

The Chief Geeky Lioness, Katberg Tech & Digital