Christian Grey Wouldn’t Settle For Vanilla, Neither Should Your Reader
This Australian copywriter is ’bout to have your reader’s senses throbbing with anticipation, and their finger longing to press that pleasure button (aka buy now)
Christian Grey Wouldn’t Settle For Vanilla, Neither Should Your Reader
This Australian copywriter is ’bout to have your reader’s senses throbbing with anticipation, and their finger longing to press that pleasure button (aka buy now)
G’day, I’m Stacey, Australian copywriter, digital marketing strategist, and all round do-gooder for good-doers. I’m also a stage three clinger.
Welcome to my slice of the internet. Stay a while. Please.
I Know Your Dirty Secret
(yup, we’re going there…already)
I see you. Alllll of you.
You have needs, right?
I also know you can be a smidge self-indulgent.
You get what you want, when you want it – on demand.
Question is, when your every need is met with an array of sexy, seductive offers, how do you choose?
I’d guesstimate 87.8% of your purchasing decisions attribute to words.
Words cut through noise, create connection, and compel action.
Spoiler alert: action-taking words are never vanilla.
Truth is, you want need more.
You need connection before commitment.
So do your readers.
Your competitors are already rocking
50-shades-of-beige-marketing,
it’s time to shake shit up
My copywriting services will have your readers fan-crushing
Here’s what I want for your reader (aka your target audience): to feel like they’re sitting on their favourite comfy couch, beverage in hand, with your words streaming effortlessly through their mind like a Netflix series.
I want them to feel at home. Connected. In the right place.
I want them to binge until, before they know it, they have a fan-crush on you comparable to that of Jason Momoa, minus the muscles. Unless of course you have muscles, in which case, I recommend your design element includes ample graphics as well. #justsayin
Now you’ve hooked ’em, it’s time for the home run
My copywriting will take your reader on a journey of exploration. They’ll be sitting on the edge of their seat, anticipating a…(dare I say it) climax.
When your binge-reading prospect pushes the “buy now” button, they’ll know the foundations of your brand – who you are, what you stand for, how you do what you do, and what makes you the only person for them.
Really, it’s just a matter of settling the finer details…like perhaps, the credit card details.
“Your copywriting gave me a lady boner. Well done – 10/10.”
– Courtney Rogers –
The Rebel Coach
Wanna see what this freelance copywriter can do in the sheets?
Google Sheets, of course…geez, get your mind outta the gutter
Branding Audit
Landing your next ideal client isn’t gonna be easy…you gotta do the work. You gotta look good, sound good, make ’em feel all the feelz. And that’s if big daddy (Googs) even lets you in the door to begin with.
Website Copywriting
Y’know your perfect match will next-level web-stalk you before committing, right? Now, you can catfish them into believing you’re something you’re not, or…you can use your alluring words to tell them everything you are.
Sales Funnel Copywriting
Do you know a good aphrodisiac? Oysters. But they’re slimy AF. A great sales funnel is the entrée that whets your ideal customer’s appetite and has them begging for more. A true love story – minus the sales slime.
Been trying to work out your brand’s personality since the day Steve Jobs created Apple?
You know what they say: Apple doesn’t sell apples. *
* Although, can you imagine if Apple did sell apples? Fans would line up for days in the blistering heat and freezing rain to get their chapped hands on the first crisp fruit of the season. Banana growers would advertise their once prized delectable-yellow-gold at 1/10 of the price, only to be ignored due to the alluring effect of Apple’s premium apples. Scalpers would lurk in every Facebook group, waiting in anticipation to make a profit on their shiny white boxes. I digress…
Apple think differently – they’re creative.
These personality traits are no accident. It’s brand personality 101.
Climactic conversions require a powerful tool: persuasive copy
Look, you already know you need to produce quality content to satisfy your online audience and the ever-changing search engines. But how?
Well…you could spend weeks writing the perfect lead magnet and use a cookie-cutter template to craft a killer-ish sales email. That might make bank…maybe.
I guess if that doesn’t work, you could prioritise your free time to plan a content strategy; pump out blog posts, product descriptions, and refresh your web pages. It may convert…
Actually…if you’re already doing the hard work, might as well jam a few days of keyword research into your schedule and write a whole new website – cos keep in mind, SEO-optimised content is essential for organic traffic. That should almost definitely work…
But will it?
The Debbie-Downer in me says a big fat fucking no. Wanna know why?
Cos mate, content strategy is just the technical side of your role as a digital marketer. There’s a whole other side of marketing folks forget: brand personality. I’m talking about your brand’s tone of voice, how you show up, behave, and make your perfect person feel.
Fleshing out your brand’s personality is key to copy that connects and converts. Fact.
Now, you can binge-learn all the content marketing podcasts, whack some words together, cross your bits, and anxiously await the PayPal ping…
Or you can hire an experienced copywriter with the right words, creative ideas, and technical expertise, so you can focus on more important things – like making an impact with your incredible product.
It’s your call, but I know your bits would prefer the latter option.
“If you are looking for a copywriter that is not only an engaging, adaptable and easy-to-work-with wordsmith but also a sharp-as-a-tack strategist who knows all about making the most of funnels, conversions and all that overwhelming stuff – then look no further! You’re right where you should be as Stacey is the BOMB!”
– Debbie O’Connor –
Founder of White River Design, CEO at The Creative Fringe, brand strategist and keynote speaker
Here’s the section where I flash my badges to prove I’m not just any copywriter, I’m an SEO copywriter…
In other words, I’ve done the work (lots of it) to ensure your target market actually sees your stuff
“Stacey: the Queen of killer copy that engages AND converts. Power punch!
Stacey understands the importance of knowing your audience, working together to reach an end goal, and has a natural ability to nail the brief every.single.time!
Her witty and easy-going approach to work (and life) makes the process exciting and painless.
I am constantly intrigued as to how Stacey will approach the next piece of content and she never disappoints. Anyone that can make me consider taking up hula-hooping or constantly make me spray choccy milk out of my nose takes the cake.
What else could you ask for in a copywriting sidekick?!”
– Lisa Millstead –
Copy Editor, Corekshuns
Who dis Australian Copywriter chick?
Lover of businesses who do good things, hater of black hat marketing, and one of Australia’s top copywriters (self-proclaimed, of course)
G’day, mate, I’m Stacey – fellow business owner, mum to many, marketer, Aussie explorer, do-gooder, and writer of witty words. I get a sick kick out of writing the stuff everyone’s thinking but no one wants to say…yep, I’m ‘that’ person. #sorrynotsorry
I’m also ‘that’ person who obsesses over getting results for my clients – because I’ve been in their shoes. I’ve felt the frustration of having the perfect solution to someone’s problem and not knowing how to get it in front of their eyeballs. I’ve wasted hours/days/weeks/years writing content, only to have it fall flat. I know the overwhelming feeling of defeat.
Unlike many other copywriters, I’ve spent years crafting my marketing skills in my own businesses. I’ve mapped out the customer journeys, strategised the sales funnels, and learnt to sell both products and services the hard way…with my own time and money.
Unfortunately, I also learnt a very expensive lesson: implementing the technical side of marketing isn’t enough – you need branding. If your copy’s boring, ain’t no one (‘cept your mum) buying.
These days you’ll find me running my own small businesses while slinging sales strategies and conversion copywriting for small and big brands, and not-for-profit organisations.
Wanna see the sealed section of Stacey? Prepare yourself, it ain’t pretty…
“Stacey has been integral to getting our e-commerce website off the ground! She put a huge amount of effort into industry research and her SEO copy is impressive. Very easy to deal with and very efficient. Thank you Stacey!”
– Jacob Wolki –
Founder of Wolki Farm
No lip service here, which is a good thing
coz I’m a bad kisser
It’s fair to say the last couple of years were harder to persevere than Season 1 of Tiger King. But it taught us all a valuable lesson: you need a marketing machine. A machine purpose-built to help your brand shine through any disastrous fog and connect with the people who need you and your product.
You don’t need to be screaming to the masses. You just need the right words delivered to the right person. I can help.
“I recently engaged Stacey Fulton to review content for the Chamber’s new website. I chose her because after our initial meeting, I felt confident that we shared a common language. She was able to craft our messaging in a way that was both professional yet personal and most importantly fun… an element often lost in business. I found working with Stacey to be delightful, as she was well-organised and delivered exactly what I needed when she said she would. I would highly recommend engaging her services.”
– Stacey Randell –
Chamber Engagement Manager, Penrith Chamber of Commerce
Clients who chose me as their ride-or-die
well, a few...I'm not exactly monogamous
“We couldn’t be happier with Stacey’s work and would recommend her to anyone! (Well, almost anyone. If you want to be boring with average results – stay clear. Please).”
– Chantal Bronkhorst –
Chief Exploring Lioness, Katberg Tech & Digital
Their words, not mine
we're switching roles momentarily
"Stacey has been integral to getting our e-commerce website off the ground! She put a huge amount of effort into industry research and her SEO copy is impressive. Very easy to deal with and very efficient. Thank you Stacey!"
“Thank you!! You really brought out the cheeky side of me. It was great fun working with you and you made the process so much easier."
Really great service. We were struggling to gain traction with our socials despite regular posting and paid ads. Stacey was able to give our socials a really big boost in only a few months! She's very knowledgeable and willing to put in the research to get the results you want. Highly recommend.
Honestly - could not be any happier. Brilliant service and brilliant results from a brilliant person. Thank you Stacey.
Stacey is incredible! We absolutely love her wit and way with words. She just knows how to add the perfect amount of personality in her copywriting that speaks to our clients and from their point of view.
She is thorough and prompt and we recommend her highly! You won’t be disappointed.
Stacey, I’ve momentarily stepped away from the depths of the geeky-pothole mud pool to read your amazing copy! You’re honestly genius! Absolutely friggin love it!